This day was a blog post on International Women’s Day.
Laura emailed around saying they’d gotten the Marjon blog up and running and they were looking for contributions, and specifically one on international women’s day.
Since I went to the day, I offered to write this post, though I mentioned I didn’t have any pictures so they provided them.
Because I’ve written a lot of blog posts, this was probably the easiest thing I’ve done for marketing. I think the hardest part was trying to stay accurate, since I wrote it over a week after the event. Also, as I mentioned before, there was a Labour candidate there and I’m still not sure how that works with making stuff for Marjon but I felt like it was important so I included it.
The difference between this piece and some of the others piece I’ve done for them, is that I can directly see the shares and likes and views for this post, so can better see how the audience responded to it. It’s been shared around on Facebook and Twitter by the speakers who were involved in the day, but the video and snapchats have gotten a better response. I think covering all bases makes sense, but ultimately, I think people are more likely to watch videos because they don’t take so long, they’re easy and more entertaining. This is frustrating though, because that’s not what I want to do, but it seems to be the way everything headed… The next blog post I do for them (either one about moving off campus, or mental health in deadline season) I am going to try including a video and see how that one goes.
Blog post for reference: http://sites.marjon.ac.uk/marketing1/2018/03/06/reflections-on-the-women-in-leadership-conference/