The biggest gambling companies in Britain have willingly agreed to a sport television advertising ban.
The Remote Gambling Association, including Bet365, Ladbrokes and William Hill, have come to an agreement to stop adverts during live sports programmes.
This comes after they received political pressure about the extent of betting advertising that was being broadcast on TV.
The amount of betting advertising being shown have raised fears that it could be contributing to the rise of addiction. The RGA has said previously it was “very mindful of public concerns.”
This proposal follows talks between the firms, also including SkyBet, Betfred and Paddy Power, to guarantee no adverts will be broadcast for a marked period before and after a game has aired.
It is said that football would suffer the most from this deal, taking into account the extent to which people puts bets on games.
Final authorisation is needed from the Industry Group for Responsible Gambling before the ban is implemented.
It could be put into place this month or in early 2019.
Listen to Russell Howard’s take on the issue…
The amount of betting advertising being shown have raised fears that it could be contributing to the rise of addiction.