The effects of the cost-of-living crisis, and societies changing relationship with health means younger people are staying away from drinking.
From 2005 to 2015, the percentage of 16-24-year-olds in England who do not drink alcohol increased from 18% to 29%.
Sales of low and no-alcohol beers almost doubled in the last 5 years, as the longer-term effects of drinking are uncovered.
However, a 2007-2008 survey of 7 UK Universities found that 10% of students were likely to have an alcohol dependence, with an additional 11% classified as harmful drinkers.
70% of students admitted to drinking just to fit in with their peers, but only 22% stated that they were actively pressured by their university friends.
Overall, the prevalence of drinking in 16-24-year-olds fell from 90% in 2002 to 78% in 2016.