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The 4 barriers that are preventing you from opening a part-time business

Are you entrepreneurial spirit? Do you often have business ideas in undersupplied markets, and do you think you could create a profitable project to serve the same market? Do you have all these ideas, but you never get them done? So this article is for you.

At a time when millennials find it difficult to generate income to be self-sufficient, there seems to be great receptivity from this generation to create businesses that complement their full-time employment. A Deloitte study came to the conclusion that two-thirds of these young people consider creating such a business.

The extra remuneration at the end of the month is not the only motivation. This also goes through the feeling of accomplishment and for trying to migrate his professional life to a project of his own, where he has the possibility to lead and employ a team.

However, although a lot of people believe that it has this entrepreneurial spirit, the path between the idea and the creation of the project can be intimidating enough to halt the development of the potential business.

The goal is to try to figure out what are the barriers that are discouraging you from taking your business forward. Dorie Clark, author of “Entrepreneurial You”, “Reinventing You” and “Stand Out” identified and shared in the Harvard Business Review four potential challenges you may encounter when you plan to create a part-time project:

1. Focus on the wrong steps

When looking at the process of creating a business and the path that has to be tackled until this is “standing”, we can have dozens of problems for which we still have no answer. The last phrase’s keyword is YET. For example: thinking about how you are going to create an attractive website without having any programming experience will only slow you down. Clark, at an early stage of the project, should not focus on such problems.

Of course, you will eventually need an internet site that is appealing to your customers, but first, you need to evaluate other, more important components before investing in this strand. In the first phase, the key is to focus on the main aspect of your potential business: customers.

At this point, you can focus on the Lean Startup methodology, which evangelizes the creation of a small, low-cost test with a minimum viable product to gauge whether there is interest – or not – in what you are going to try to sell. An example given by Clark is that of a book: instead of spending money to edit it without knowing if it will sell, you can make an online publication to try to understand the public’s receptivity to the subject you are going to address.

2. Lack of confidence

Still, at an early stage, lack of qualifications can be a cause for concern. You may not have studied management or had any experience running a business. If you believe that a lack of trust can make it difficult to develop your project, it is important that you evaluate the skills of people already in the market – something that can be done via LinkedIn.

If after this evaluation you realize that you have more qualifications than the people who are in the area you are likely to have a good knowledge base needed to learn the components of the business you are still unaware of. In the opposite situation, where your skills are below average, you can always find a business partner that complements the skills needed to develop and launch the project (source: successpedia.info).

3. Lack of commitment

The idea of creating a business can bring new excitement to your life. However, as you begin to have to perform the most boring tasks, the risk that this emotion begins to fade is great. At this point, it is important to realize that what sets apart your part-time business and your full-time job are the obligations.

According to a study carried out by Gretchen Rubin, 41% of people have extreme difficulty in managing the obligations they create with themselves, but they feel motivated to take action when others depend on them.

If this is your case – and you are taking the project forward yourself – you can always turn to people close to you to help you stay on track and achieve goals.

4. Difficulties in time management

How often do you hear someone complaining about lack of time? The truth is that these people are quite likely to be overreacting. A study by Laura Vanderkam found that when people say they have 70-90 hours of work a week they are exaggerating at least 20% of their work hours.

The “lack of time” excuse for your part-time business to be unsuccessful may be valid for most people, but it is important to know that if you manage your time well, you are most likely to be able to take your new project forward. The goal is to find a routine that exploits your maximum productivity potential. This way, you will be able to be active in the dead hours, create more and perform your work in a smarter way, which will certainly open space in your schedule for a new project.